Nike has chosen sides. They may pay dearly.
Nike makes Colin Kaepernick the face of ‘Just Do It’ 30th anniversary campaign
It’s an interesting decision for Nike. No other athlete produces the same emotional response as Kaepernick. Some will rip Nike and claim they’ll never buy their products again. Others who support Kaepernick will gladly shift their dollars to Nike for its support of the former San Francisco 49ers quarterback, who is viewed as a hero to many for standing up for social issues even if it meant the NFL ultimately would freeze him out.
If Nike wanted the maximum attention possible for its new advertising campaign, mission accomplished.
I wonder if his sneakers will feature a pig dressed as a cop, like his socks, or simply a hammer and sickle?