Monster Energy Drink

Monster Energy Drink label

This is from the About Us page @!/pages%3Aabout: “In short, at Monster all our guys walk the walk in action sports, punk rock music, partying, hangin’ with the girls, and living life on the edge. Monster is way more than an energy drink. Led by our athletes, musicians, employees, distributors and fans, Monster is… A lifestyle in a can.”

So yeah … maybe the 666 and phi and “unleash the beast” actually do add up to a company that actively embraces sin.


Filed under Loose Pollen

2 responses to “Monster Energy Drink

  1. You know about the Muslims who complained about the ice cream swirl logo that insulted Allah, right? When you have a primitive alphabet, you can see it everywhere.

    The clawmarks are 666? Seriously? This seems kind-of a stretch …until one thinks that, as far as some folks doing just this kind of thing on purpose, either seriously or thinking it’s funny, it really does happen.

    Not different than the long history of advertisers working in little hidden sex cues. Yes, they really do have nothing better to do all day than think up things like that. In fact, they’re highly rewarded for it!


  2. Mmm, I dunno . . . maybe.

    I’m skeptical, because I once used an oreo cookie to show how Nabisco clearly knew the location of the Ark of the Covenant. Seriously, I did. And the point of that exercise was to show that it’s very easy to find something in nearly anything you want, once you have enough knowledge of symbolism in various cultures and times.

    I’m not saying that’s the case here. I think Mindful Webworker may be on to something with “. . some folks do just this kind of thing on purpose, . . . thinking it’s funny. . .”

    As I can have a real gallows sort of humor, I can see that. But you’re still expecting the graphic design people in the marketing department to have a some knowledge of Hebrew, Hebrew Gematria, and Greek. And while that’s certainly possible, it does make it the sort of “joke” that only the designer and maybe one or two of his or her buddies would get.