I think the following poll numbers make it crystal clear that all we need to do is identify what a voter’s hot button issues are and show him or her the relevant facts.
Rasmussen national polls of Likely Voters
July 1, 2012: Is the country better off today than it was four years ago?
Yes 30% vs. No 60% vs. Not sure 10%
July 6, 2012: How would you rate Obama’s handling of economic issues?
Good 31% vs. Poor 48% vs. Not sure 21%
Check out the “squeamish about racism” factor in the two questions above. The Yes/Good group is virtually identical. But when the question mentions Obama personally, 11% of the No voters jump into the Not Sure category.
June 11, 2012: The next president will likely be …
Democrat 25% vs. Republican 60% vs. Not sure 15%
When Obama first took office, 44% thought a Republican would replace him.
Gallup poll of Registered Voters
June 11, 2012: If the election was today, who would you vote for:
Union members: Obama 57% vs. Romney 35%
Union members: Obama 59% vs. McCain 39%
Currently, only about 12% of employed voters are union members. In 2008, 21% of voters reported coming from union households.
Public Policy Polling surveys of Blacks in North Carolina
If the election were today, who would you vote for?
May 2012: Obama 87% vs. Romney 11% vs. 2% Undecided
June 2012: Obama 76% vs. Romney 20% vs. 4% Undecided
Election 2008: About 13% of voters were Black. 95% of them voted for Obama.
Siena College polls of New York Jews
May 2012: Obama Support 62% vs. Oppose 32%
June 2012: Obama Support 51% vs. Oppose 43%
June 2012: America is on the right track 31% vs. headed in the wrong direction 62%
OBAMA’S IDEOLOGICAL BASE
Rasmussen poll of Adult Americans
July 5, 2012: Are you proud of America?
No 7% vs. Yes 84% vs. Meh 9%